Community

Wolverine Worldwide Foundation

As a company providing innovative footwear, apparel and accessories to consumers around the world, Wolverine Worldwide takes seriously its commitment to make the world a better place.

Founded in 1959, the Wolverine Worldwide Foundation represents our commitment to societal betterment, based on the idea that intentional support fosters stronger communities and more inclusive futures. We believe it’s our responsibility to improve our worldwide communities through dedicated time and contributions.

The Foundation stands on three pillars reflecting our brands, consumers, and employees.

• Healthy Lives & Outdoors
  Promoting healthy lifestyles and fostering a deep connection with nature. We do this through community programs and outdoor activities, we empower individuals to lead healthier, more active lives while appreciating and experiencing life outside.
• Diversifying Trades & Talent
  Committed to fostering diversity in skilled trades and industry talent by providing opportunities and resources to cultivate belonging in the workforce. We do this through education, mentorship, and community partnerships, we aim to create a more inclusive workplace.
• Industry & Community Giving
  Advancing industry causes through community programs, we ensure access to proper footwear, promote dignity, and foster long-term positive change and development. While focusing on the communities and regions we are in, we achieve this through planned giving, sustaining and growing community programs, and engagement opportunities.

For all donation requests, please complete our Funding Application where incoming requests are reviewed quarterly. To connect with us, please email WWWFoundation@wwwinc.com.

Two Ten Footwear Foundation

The Two Ten Footwear Foundation was established to strengthen the footwear community with financial, social and educational support to individuals working in the footwear industry. As a member of the footwear industry, year after year, Wolverine partners with the Two Ten Footwear Foundation to raise funding and bring awareness to the opportunities available for industry employees through the foundation.

Heart of West Michigan United Way

Heart of West Michigan United Way was founded in 1917 as a Community Chest. Today it is part of a network of more than 1,300 United Ways across the nation, each of which is autonomous and independently governed by its own local Board of Directors. As a long-time community leader, the Heart of West Michigan United Way convenes and collaborates with other organizations throughout West Michigan to advance the common good, direct change, and create opportunities for a good life for all who live and work in West Michigan.

Wolverine Project Bootstrap

2017 marks the third year for Wolverine’s Project Bootstrap, a program celebrating the women and men who keep our country running through their expert skills and strong work ethic. Knowing that the country is facing a shortage of skilled labor, this year Wolverine is focusing Project Bootstrap on trade schools and apprenticeship programs to recognize people who are committed to learning a skilled trade. In 2017, Wolverine will donate 2,000 pairs of work boots to trade school students across the country as part of Project Bootstrap in an effort to raise awareness of the skills gap while thanking future tradespeople and helping them put their best foot forward.

Conservation Alliance

The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. The organization directs funding to community-based campaigns to protect threatened wild habitat and outdoor recreation. Since its inception in 1989, the Alliance has contributed more than $18 million to grassroots conservation groups throughout North America.