| 1883 - G.A.
Krause founded the company that would become Wolverine World
Wide. He is believed to have said, "There is some opportunity
here."
1901 - First, G.A. organized the Rogue River
Electric Light and Power Company and brought electricity to
Rockford, Michigan from 5:30 a.m to 11:30 p.m daily.
1903 - Then G.A. and his sons built a shoe
factory in Rockford, Michigan. It made 300 pairs of shoes
each day.
1908 - Next, G.A. and his sons built the
Wolverine tannery and began supplying their shoe factory with
tough, durable horsehide.
1914 - The Wolverine brand name was selected
for shoes made of Wolverine horsehide leather. They were called
"1000 Mile Shoes."
1919 - Wolverine began national advertising:
Wolverine work shoes were sold by one of the earliest national
sales forces, and became very popular.
1921 - Flush with success, the Hirth-Krause
Company changed its name to Wolverine Shoe and Tanning Corporation
and began to grow ever more quickly.
1928 - Wolverine began selling shares of
the company to its own employees - a part of one of the nation's
first profit sharing plans.
1931 - The Great Depression came, and although
sales were down factory lines were kept running and shoes
were warehoused for better times.
1941 - During World War II the Wolverine
Shoe & Tanning Company went to work for the U.S. Navy,
developing pigskin gloves.
1946 - By the end of the war, Wolverine
engineers had created a new leather: pigskin suede, and built
a factory to produce it.
1952 - With horses disappearing from the
American landscape Wolverine searched for new ways to use
pigskin suede. G.A. Krause's son, Victor led the race.
1957 - A breakthrough came; the creation
of soft, suede casual shoes. America would not be the same.
Hush Puppies was born.
1958 - Hush Puppies shoes got their name
from a treat Southerners used to quiet their barking dogs.
1959 - Wolverine launched the Hush Puppies
brand with a heavy marketing and advertising campaign. V.
Krause is believed to have said, "There is some promise
here."
1959 - Hush Puppies signed its first licensee:
Greb Shoes, Ltd. of Canada. Plans for international expansion
were under way.
1963 - Sales of Hush Puppies shoes went
through the roof. One in ten American adults now owned a pair
of "Hush Puppies".
1964 - The company chose a more fitting
name, and Wolverine Shoe & Tanning Company became Wolverine
World Wide, Inc.
1965 - Wolverine stock went up on the "Big
Board" and was traded on the New York Stock Exchange
for the first time.
1976 - Wolverine World Wide began laying
the foundations of its brand family and leading technologies.
1986 - Wolverine funded the Biomechanical
Engineering Laboratory at Michigan State University, and formed
the International Design Center in Montecatini, Italy.
1989 - Wolverine World Wide’s international
business reached record levels. The total value of the wholesale
sales of our international licensees surpassed the level of
wholesale business in the US.
1990 - Wolverine World Wide began to build
its future; for Hush Puppies it created a dynamic new image:
"We Invented Casual."
1992 - Then Wolverine introduced DuraShocks,
the first true comfort system for workboots. Wolverine DuraShocks
created a revolution.
1994 - Wolverine introduced the world to
"Walking Machines" - Caterpillar Footwear, and a
new fashion found its way onto city streets.
1995 - Hush Puppies Shoes were voted Fashion
Accessory of the Year by the Council of Fashion Designers
of America.
1997 - Wolverine World Wide purchased the
Merrell brand and began the process of developing the leading
global brand in performance outdoor footwear.
1998 - We acquired the global license for
footwear from the Harley-Davidson company. This continues
to be one of our top performing businesses featuring bold,
edgy and sexy footwear for riders and those who aspire to
the Harley-Davidson lifestyle.
2000 - Tim O’Donovan became the CEO
and President of Wolverine World Wide.
2001 - We acquired our European Caterpillar
and Merrell businesses from our former master distributor
creating our first owned wholesale businesses on the continent.
2003 - We purchased Sebago, an authentic
American brand featuring hand sewn dress casual and performance
marine footwear including Docksides.
2005 - Company sales topped one billion dollars for the
first time. Tim O'Donovan named Chairman of the Board
of Directors. Blake Krueger named President and Chief
Operating Officer.
2006 - Acquired the global license to design
and market Patagonia Footwear. The Patagonia brand is recognized
worldwide as a leader in premium, performance outdoor apparel
with a fundamental passion for global environmental awareness
and action.
2007 - Blake Krueger is promoted to President
and Chief Executive Officer. His role prior to this was as
the President and Chief Operating Officer. |