1. The primary responsibility of top management is the development and empowerment of people.

2. Create a culture which respects and encourages objectivity, composure, fairness, accountability, performance and a sense of humor.

3. Product excellence is the price of admission in the fashion business.

4. Leadership is a vision which must be created and shared by all.

5. Plan the work. Work the plan.

6. Eyeball the customer.

7. Keep it simple - set priorities - primary focus on what we do best.

8. No surprises - autonomy, something you can earn - keep mistakes of a size the business can handle.

9. Investment must yield acceptable returns.

10. Remain lean and flexible - the sun doesn't shine on the same dog all the time.